Overview
- Client name: Endel
- Background: Endel is a pioneering sound wellness company that leverages AI to create personalized soundscapes across its ecosystem of apps, aiming to make wellness accessible to all by aiding focus, relaxation, and sleep.
- Challenge: Endel wanted to achieve growth and scalability in an advancing market for wellness and sleep solutions: they want more people to discover and enjoy their soundscapes.
The Opportunity
Leveraging AI in Wellness Solutions
The opportunity for Endel lies in the growing market for wellness and sleep solutions, driven by increasing consumer demand for personalized and effective tools to enhance focus, relaxation, and sleep quality. With its unique approach combining human creativity with AI technology, Endel was positioned to capitalize on this opportunity by offering personalized soundscapes tailored to individual needs.
Execution
Driving Innovation in How Functional Music is Heard
Together with the Endel team, I developed a strategic plan on how to use the streaming platforms to grow the interest in Endel’s soundscapes. The Endel content is the best in the market, but not all users who are interested in this audio category have found their offering. During my time at Spotify, I helped grow the Sleep category of audio to a sizable share of listening. Drawing on this knowledge, I helped form a strategy for how Endel can grow its listenership.
Outcome
Continuing Success Through Ongoing Guidance
Drawing on my experience in growing the Sleep category at Spotify, I collaborated with the Endel team to devise a strategic plan for leveraging streaming platforms to expand their reach. Through strategic initiatives, we set out a plan to broaden Endel’s listenership and solidified its presence in the market.
My ongoing guidance ensures Endel’s continual innovation, with its personalized soundscapes garnering widespread acclaim for their effectiveness. Together, we’re driving Endel’s success, achieving objectives, and reinforcing its status as an industry leader.
