Blog

The headlines said “Post Malone launches a fashion line.” 

But anyone paying attention to music and brand culture knows it’s more than that. It’s a signal—one that perfectly captures two major trends dominating the music industry today: Country is everywhere, and Artists are building brands bigger than their music.

And with Fashion Week in full swing across New York, London, and Milan, there’s no better time to ask: is Post Malone just testing a side hustle—or rewriting the playbook altogether?

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Strategy sounds like momentum. 

Progress. 

Growth. 

It’s the word companies use when they’re feeling bold.

But in practice? Strategy work is messy. It forces decisions you’ve been avoiding, exposes habits you didn’t realize were habits, and reveals whether your team is actually aligned—or just politely nodding.

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Independent music is always on. But this June, the conversation turns inward, as the key players in indie music head to New York for A2IM’s Indie Week.

By the numbers, the indie sector has never been stronger. 

Market share is up. 

Global impact is undeniable. 

Revenue is real.

And yet—independence itself is under a microscope. What does it mean in 2025? Who’s truly independent? Who owns what? And where is all of this actually going?

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Summer is around the corner. What do DIY youth culture, sun-soaked festival weekends, and global investment portfolios have in common? In 2025, the answer is: more than you might think.

If you’ve danced in a field anywhere in Europe over the last decade, there’s a good chance your wristband was backed—at least indirectly—by private equity. Music festivals, once homes for grassroots experimentation and community, have become prime targets for large-scale financial investment.

Why? Because youth culture is valuable—and increasingly, it scales.

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Fan clubs have always been a tricky business. 

They’ve either been hyper-specific—built for one artist, one fandom, one unique relationship. Or, companies have tried to build a platform for fandom, and not succeeded. Fans don’t want a generic platform; they want access, exclusivity, and that feeling of being part of something special. The minute you try to aggregate multiple fan communities under one roof, the magic tends to get diluted.

But here we are, 2025, and people are trying again. 

The rise of Fan Club 2.0 is real, and it’s driven by a simple truth: streaming isn’t paying the bills. Artists need new revenue streams, and superfans are stepping up to fill the gap.

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Ever played a game on mute? Not exactly memorable, right? 

Music in gaming is way more than background noise—it’s an integral part of the experience. Whether it’s the suspenseful strings in a horror game or the triumphant horns when you conquer a level, great gaming music doesn’t just fill silence—it builds worlds, evokes emotions, and keeps you hooked.

But why is music for gaming so important? Let’s dig into how the right soundtrack can shape how we play, how we feel, and how deeply we get immersed in a game.

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“Have yourself a merry little Christmas…” 

But does holiday music still make it merry?

Every year, the festive season rolls in, and with it comes a familiar soundtrack. From holiday classics to timeless classical holiday music, these songs are the backdrop to our celebrations. 

In fact, holiday music might be more important than ever. 

While listener habits are shifting and streaming playlists dominate, these songs provide a sense of nostalgia and connection that’s hard to replicate. Whether it’s a festive party, a quiet evening by the fire, or a shopping spree, holiday music keeps us grounded in the spirit of the season.

But what does that mean for the future? Lets take a closer look at the traditions, trends, and transformations shaping holiday songs today.

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It’s already been a year, but we are just getting started! 

One year ago, I had the privilege of joining Soundverse as an Advisor. Over the past 12 months, I’ve been working alongside a team dedicated to redefining music creation through cutting-edge AI technology.

What drew me to Soundverse was its vision to empower musicians and creators to create music in new ways. I have worked in the music production software space, and most options available there are old and dated. Soundverse is unlocking new levels of artistry while navigating the evolving challenges of music rights and innovation. 

The team’s mission aligns perfectly with my passion for fostering creativity and developing technology-driven solutions for the music industry.

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Landing a record deal is a dream for many artists. 

But in today’s music industry, figuring out how to get a record label to notice you isn’t always straightforward. Whether you’re aiming to join a major label or an indie powerhouse, there are steps you can take to increase your visibility, refine your brand, and ultimately, improve your chances of getting signed.

Getting signed by a record label starts and ends with YOU. Yes, it’s about talent, strategy, presence, and knowing what labels actually want. But ultimately it is about being your authentic self and creating what you believe in. That is what others would like to hear.

This guide covers practical steps to build your foundation, make connections, and show labels you’re ready for the next big step.

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I’m thrilled to be joining this year’s Amsterdam Dance Event (ADE) as a speaker, discussing key topics that are shaping the future of the music industry. 

Since its launch in 1996, ADE has become a global hub for music professionals, artists, and innovators, attracting over 400,000 visitors annually. It’s a premier platform where the future of electronic music is shaped, and key conversations about the industry are held.

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