Blog

Fan clubs have always been a tricky business. 

They’ve either been hyper-specific—built for one artist, one fandom, one unique relationship. Or, companies have tried to build a platform for fandom, and not succeeded. Fans don’t want a generic platform; they want access, exclusivity, and that feeling of being part of something special. The minute you try to aggregate multiple fan communities under one roof, the magic tends to get diluted.

But here we are, 2025, and people are trying again. 

The rise of Fan Club 2.0 is real, and it’s driven by a simple truth: streaming isn’t paying the bills. Artists need new revenue streams, and superfans are stepping up to fill the gap.

Read more

Ever played a game on mute? Not exactly memorable, right? 

Music in gaming is way more than background noise—it’s an integral part of the experience. Whether it’s the suspenseful strings in a horror game or the triumphant horns when you conquer a level, great gaming music doesn’t just fill silence—it builds worlds, evokes emotions, and keeps you hooked.

But why is music for gaming so important? Let’s dig into how the right soundtrack can shape how we play, how we feel, and how deeply we get immersed in a game.

Read more

“Have yourself a merry little Christmas…” 

But does holiday music still make it merry?

Every year, the festive season rolls in, and with it comes a familiar soundtrack. From holiday classics to timeless classical holiday music, these songs are the backdrop to our celebrations. 

In fact, holiday music might be more important than ever. 

While listener habits are shifting and streaming playlists dominate, these songs provide a sense of nostalgia and connection that’s hard to replicate. Whether it’s a festive party, a quiet evening by the fire, or a shopping spree, holiday music keeps us grounded in the spirit of the season.

But what does that mean for the future? Lets take a closer look at the traditions, trends, and transformations shaping holiday songs today.

Read more

It’s already been a year, but we are just getting started! 

One year ago, I had the privilege of joining Soundverse as an Advisor. Over the past 12 months, I’ve been working alongside a team dedicated to redefining music creation through cutting-edge AI technology.

What drew me to Soundverse was its vision to empower musicians and creators to create music in new ways. I have worked in the music production software space, and most options available there are old and dated. Soundverse is unlocking new levels of artistry while navigating the evolving challenges of music rights and innovation. 

The team’s mission aligns perfectly with my passion for fostering creativity and developing technology-driven solutions for the music industry.

Read more

Landing a record deal is a dream for many artists. 

But in today’s music industry, figuring out how to get a record label to notice you isn’t always straightforward. Whether you’re aiming to join a major label or an indie powerhouse, there are steps you can take to increase your visibility, refine your brand, and ultimately, improve your chances of getting signed.

Getting signed by a record label starts and ends with YOU. Yes, it’s about talent, strategy, presence, and knowing what labels actually want. But ultimately it is about being your authentic self and creating what you believe in. That is what others would like to hear.

This guide covers practical steps to build your foundation, make connections, and show labels you’re ready for the next big step.

Read more

I’m thrilled to be joining this year’s Amsterdam Dance Event (ADE) as a speaker, discussing key topics that are shaping the future of the music industry. 

Since its launch in 1996, ADE has become a global hub for music professionals, artists, and innovators, attracting over 400,000 visitors annually. It’s a premier platform where the future of electronic music is shaped, and key conversations about the industry are held.

Read more

In today’s music landscape, the conversation around music rights is louder than ever. 

Owning your music is no longer an option – it’s a must. If you’re serious about your career, it’s crucial to know what’s at stake and why controlling your music copyright gives you the upper hand.

Let’s break it down, keep it simple, and show you why taking charge of your music rights will unlock your full potential as an artist.

Read more

Did you hear about the latest buzz in the sports and music world? 

NBA teams are the latest among sports and brands to face legal trouble for using music in their social media posts without proper licenses. Major music rights holders, including Kobalt, Artist Publishing Group, Notting Hill Music, and Prescription Songs, have filed lawsuits against 14 NBA teams. 

The teams, including the New York Knicks, Cleveland Cavaliers, and Miami Heat, are accused of using music in their TikTok, Instagram, YouTube, Facebook, and X videos without the necessary sync licensing deals.

Read more

Did you know that music sync licensing can be your golden ticket to earning beyond streaming?

And we thought streaming was the be-all and end-all.

Imagine hearing your track in a TV show, movie, commercial, or even a video game. It’s not just about getting your music out there; it’s about finding new revenue streams and maximizing your earning potential.

Music sync licensing connects your music with visual media, turning your art into a valuable asset. To give you a little nudge in the right direction, I decided to write this guide. It will take you through everything you need to know to tap into these exciting opportunities and take your music career to the next level.

Read more

Did you know that there is a new subgenre of country music called “Nordicana” – Nordic Americana music?

And we thought genres were dead. 

I’ve been in the industry long enough to see trends come and go, but the rise of country music popularity in recent years is something really interesting.

Country music has always had its loyal fan base, but the question now is why is its popularity at an all-time high? With digital platforms, social media, and cross-genre collaborations fueling its growth, country music is reaching new heights and attracting a diverse audience. This surge in popularity is not just a trend; it’s a movement that reflects the evolving landscape of the music industry.

Whether you’re a die-hard country fan or a curious observer, this dive into country music’s rising popularity will offer valuable insights and spark engaging discussions.

Read more