It’s October, which means ADE season! Next week, I’ll be in Amsterdam for ADE — and I couldn’t be more excited.
Why?
Because some of the most important conversations in music right now are happening there: across creator tech, artist ownership, and the future of independent labels. And I am bringing UnitedMasters right in the middle of it.
I’ll be speaking at the session “How Independence Can Scale Beyond Streaming”, alongside Alyssa Castiglia, diving into how we’re helping artists and indie labels not just own their careers — but scale them.
Independence has never been more powerful. But it also doesn’t mean doing it alone.
At UnitedMasters, we’ve spent the last few years building tools, services, and partnerships to make sure independent artists can grow like the majors — without giving up control. And now, we’re giving indie labels that same access: to infrastructure, royalties, analytics, sync, distribution, and more. Because ownership shouldn’t mean missing out on opportunity.
We’ll be talking about:
- How artists and labels are monetizing beyond streaming
- What support systems actually work for independent teams
- Why the future is collaborative — not isolated
Meet, Build, Collaborate
I’m also joining the ADE Tech & Start-Up Mixer powered by UnitedMasters, where we’re connecting founders, creatives, and technologists who are reimagining the music industry from the ground up.
From AI tools and fan monetization to data infrastructure and creative services — the music startup space is booming. And at this mixer, we’re making space for the kinds of partnerships that actually move the needle.
Come by, say hi, and let’s build.
Mentorship in Motion
I’ll also be at Meet the Chorus, a showcase for ADE’s startup class of 2025 — a group of high-potential early-stage music companies I’ve had the chance to support through Chorus’s mentorship program.
I’m passionate about helping new voices in music tech grow strategically, not just creatively. This program is a perfect example of how we can combine community, capital, and clarity to help founders move from idea to impact.
Let’s Connect in Amsterdam!
If you’re at ADE — and especially if you’re an artist, label, startup, or partner exploring what independence looks like next — I’d love to connect.
It isn’t just about panels and parties (though those are great).
It’s about shaping what comes next in music. Let’s make it count.
Come find me at:
